IMAMS- Revolutizing Semi-Truck Safety
Our Mission
Keeping Motorist & the Public Safe with Automated High Tech Emergency Alert Messaging.
Dangerous Human Deployment
Federal rule 49 CFR 392.22 forces truck drivers to walk into active traffic to deploy emergency triangles—even at night or in dangerous weather—creating unnecessary and life-threatening exposure. These static triangles are difficult to see, easily obscured by a number of conditions, and incapable of providing critical real-time alerts like lane changes, crash warnings, or weather hazards.
Reflective warning triangles are passive, ground-level devices that must be manually deployed behind disabled CMVs. Although mandated since the 1970s, the empirical evidence supporting their crash-reduction effectiveness is limited and inconsistent.
NHTSA 1994 review:
Concluded that existing studies “are not supportive of warning triangles’ efficacy in reducing disabled-vehicle-related accident rates.”
FMCSA 2025 ongoing research:
The use of modern methodologies (e.g., eye-tracking and instrumented vehicles) reflects continued uncertainty regarding the effectiveness of triangles after decades of use.
Safe Automated Deployment
The year 2026 marks forty years since the federal mandate for Center High-Mounted Stop Lamps (CHMSLs) on passenger vehicles. Over four decades of nationwide use, CHMSLs have demonstrated sustained reductions in rear-end crashes on the order of 4–5 percent fleetwide, translating into tens of thousands of injuries prevented annually and thousands of lives saved cumulatively, along with billions of dollars in avoided property damage. Few safety interventions in U.S. transportation history are supported by a comparable body of real-world evidence.
IMAMS is explicitly grounded in this same, proven safety principle: elevated, high-visibility, early warning and braking signals materially improve detection distance, driver reaction time, and crash avoidance. IMAMS applies this validated concept to disabled and autonomous commercial vehicles, directly addressing the documented limitations of low-mounted reflective warning triangles—particularly in high-speed, low-visibility, and automated-driving environments.
Substantially larger display area:
Approximately 180 square inches, compared to roughly 7.75 square inches for a standard taillight, yielding a more than 2300% increase in luminous area.
When it come to visibility, Bigger is always Better!
Non-Distracting, Static, Black & White Text ads to Accelerate Wide Spread Adoption of a Life Saving Device!
With the IMAMS multipurpose Digital Billboard mounted on the back of your Semi-truck and Trailer Fleet you can generate an advertising Income Stream to off-set the cost of IMAMS and provide a catalyst for a quick and wide adoption of a Life Saving Device!
To minimize driver distractions or confusion each ad text color is white on black and is restricted to a Name and exit number only and remains static with no movement for 10 seconds before the next ad drops down onto the screen. Each ad is static 98.5% of the time.
Lithium Iron Phosphate Backup Battery
Power Failure Backup
In the event that a vehicle equipped with the IMAMS Intelligent Motorist Alert Messaging System experiences a power failure our optional redundant battery backup system takes over to keep IMAMS active in the event of an emergency.
Designed for Autonomous & Non-Autonomous Trucks
High-Mount Emergency Alert-3rd Brake Light-Directional Turn Signals-Advertising LED